ID Xtra is the market leader in the real-life mystery and suspense genre that invites viewers to explore the good, the dark and hidden sides of human nature. We uncover the powerful true stories that matter, from harrowing crimes to hard hitting investigations and salacious scandals.
What distinguishes us
We are an inquisitive and gripping storyteller. Seductive with a dark sense of humour. Mysterious but relatable. And always determined to find the truth.
What the viewers gain
Viewers are invited to uncover clues, challenged to solve the mystery, emotionally invested and immersed in the story, always wanting more.
All adults, but skewing female 25-49.